Black Friday Reality

November 25th, make sure its in your diary, as that’s the date set for this years Black Friday Sale. Like the arrival of Santa’s sleigh on Christmas Eve, this once American only tradition has now become one of the most anticipated sales events of the year.

Many of the retail deals are legitimate bargains, but others are nothing more than ordinary sales wrapped in shiny packaging. How can you tell the difference? Well, we have all the secrets to help you decipher all the sneaky trick that retailers use to clear unwanted stock.

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Massive Deals are RARE.

Mega Deals are the staple of every Black Friday sale aren’t they? No? Well, they should be. Blockbuster deals that have people queuing around the block are few and far between and usually offer very limited stock for very limited times.

The products look good, and the prices certainly sound good, but the reality of actually getting your hands on one of these items isn’t so rosy.

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In 2015, for instance, Sears plastered a Kenmore Elite washer and dryer on the front page of its Black Friday ad, with the promise of 51% off on the pair. But the fine print below the deal revealed that there were approximately only four available per store.

Discounts Are Often Inflated.

Black Friday deals aren’t just hard to come by, but most of the time they are just simply over stated. Its common for retailers to hike prices pre sale allowing them to make larger cuts come sale day, making their tiny discounts more appealing.

If you shop this year on Black Friday, don’t pay attention to the supposed percentage of the discounts. Instead, judge the value of a product based on the sale price and how it compares with the item’s price at other stores.

 

Always Read The Fine Print.

Finally, even if you manage to avoid all of the above tricks and traps, you could still be faced with more fine print. Retailers have a way of making some sales difficult to actually claim.

Certain deals may require completion of a mail-in rebate. Other products are available at their advertised sale price only for a few hours and then go up in price. Keep an eye out for such fine print and exclusions — usually located at the bottom of a Black Friday ad or beneath individual deals within the ad — so you aren’t surprised when you get to the store on Black Friday.

 

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